Skedadle launched a gaming app that promotes sustainable travel by offering rewards to users.
The recently launched gaming app has a collection of mini-games and trivia that keep commuters entertained during their trip. Encouraging more people to take the bus or train to work or school, Skedadle not only gives users a better commuting experience but also helps minimize their carbon footprint.
For more information, visit https://play.google.com/store/apps/details?id=com.clixtech.tripla
The launch of the company’s new app coincides with a Harvard Business Review article about how marketing strategies are becoming increasingly environmentally conscious. According to the report, online marketing companies combine ad delivery with eco-friendly strategies to not only reach their client’s customers but also to do something positive for the environment. This is a trend that Skedadle is taking seriously, as they strive to give their clients and users a better advertising experience.
The company draws users in by incentivizing them to take public transport with engaging games and trivia. These games are simple and easy to play, and the ads are strategically placed in areas that do not cover the game. Users sometimes get alerted of available vouchers from partner establishments nearby, which gives them more reason to keep logging into the app.
This ethical way of marketing sets Skedadle apart from the typical online marketing company. It is not easy to create a loyal and hyper-focused group of users that make for better quality leads. The company achieves this by putting the user’s experience first instead of trying to bombard them with ads to inflate the numbers on the ad’s performance reports artificially.
Clients who work with Skedadle see an increase in revenue because their ads are shown to people who are more likely to buy. This is a result of two things: the ability of the client to narrow down the ad’s target audience to find their specific niche and the ad being served subtly and at specific times. The former ensures that the ad is seen by the consumers who need it the most, and the latter ensures that the user is at their most receptive.
“Our back-end technology and algorithms guarantee that a real person sees the brand’s content. Not only are they seeing it, but they are viewing it in an environment where they're proven to be taking in what's going on,” a company representative said.
More information is available at https://www.skedadle.com
Name: Anna Newman
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