On July 10, "Summer Days, Fenjiu Ways" Season 4—a major international IP created by Shanxi Xinghua Village Fenjiu International Trade Co., Ltd.—officially kicked off.

With the arrival of midsummer, this event will take place from July 10 to August 20. Using light-aroma baijiu as a connecting thread, it will coordinate diverse, trendy activities across multiple locations worldwide, launching a summer feast of flavors and culture that transcends national borders.

The "Summer Days, Fenjiu Ways" series of events has been running for three years, with events held in dozens of internationally renowned cities, including London, Milan, Vancouver, Toronto, St. Petersburg, Manhattan, New York, and Stockholm, featuring a rich array of activities such as cocktail competitions, city cocktail festivals, youth social gatherings, and high-end tasting events.

Through continuous innovation and in-depth cultural outreach, this series of events has garnered widespread acclaim and professional recognition from consumers both at home and abroad. The management of IAM Milan Academy has spoken highly of Fenjiu, noting that it combines a rich cultural heritage with vast potential in the international market.

This season’s campaign will feature innovative formats and consumer scenarios. At locations around the world, a series of events tailored to local contexts will be held, including creative cocktail tastings, cross-cultural food pairings, trendy social parties, and baijiu culture salons. Using Fenjiu as the base, a variety of exclusive summer specialty drinks will be created to suit the drinking habits of global consumers.

At the same time, the campaign will take place in trendy venues such as open-air bars, urban commercial districts, specialty restaurants, and recreational sports venues. By blending diverse elements of music, fashion, and art, it will create an immersive atmosphere, breaking the limitations of traditional baijiu consumption settings and making this millennia-old, delicate fragrance a perfect fit for summer leisure lifestyles around the world.

We cordially invite consumers worldwide to savor this fine Eastern light-aroma baijiu and join us for this summer rendezvous with a touch of tipsiness.

Media Contact
Company Name: Shanxi Xinghua Village Fenjiu International Trade Co., Ltd.
Contact Person: Chen Siyu
Email: Send Email
City: Taiyuan
Country: China
Website: https://www.fenjiu.com.cn/