GAINESVILLE, GA - July 13, 2026 - Atlanta Speedwerks, Gainesville's established European auto repair shop, has successfully completed its first BMW i3 MTG battery upgrade using its own shop vehicle, marking a significant milestone in the shop's continued expansion into advanced electric vehicle services. With five BMW i3 customer battery upgrades already scheduled, Atlanta Speedwerks brings specialized EV expertise to the growing community of electric vehicle owners across Hall County and the surrounding North Georgia region. The BMW i3 battery upgrade joins a roster of services the shop has built over more than a decade of focused European auto repair.
Founded in November 2014 by Todd Lamb, a former racing coach and driver instructor with an engineering background, Atlanta Speedwerks has built its reputation on the ability to handle technically demanding work. What started as a shop designed to support Lamb's racing clients has grown into a full-service European auto repair facility, trusted by BMW, Mercedes-Benz, Audi, Volkswagen, and Porsche owners throughout Gainesville and the greater Hall County area. That same foundation of engineering discipline and performance-driven problem-solving is what positioned the shop to take on the precision requirements of an in-house EV battery upgrade program.
Before offering the BMW i3 battery upgrade to customers, Atlanta Speedwerks chose to complete the full installation process on its own shop vehicle first. That decision reflects the shop's commitment to quality workmanship and consistent results. By working through each step internally, the team identified potential challenges, refined the installation protocol, and built the procedural consistency that every customer vehicle will benefit from. It's the same proactive, detail-oriented approach that guides everything at Atlanta Speedwerks, from a routine fluid service to a complete engine or transmission rebuild.
The decision to invest in BMW i3 battery upgrade capabilities comes as more drivers in the Gainesville area are making the shift to electric vehicles. The BMW i3 has built a loyal following among drivers who value its efficiency and driving character, and many owners are looking for trusted independent shops that can service and upgrade their vehicles beyond what a dealership typically offers. Atlanta Speedwerks steps into that gap with the technical foundation, diagnostic capability, and commitment to transparent communication that have defined the shop since its earliest days in the European auto community.
With summer road trip season here, battery health and vehicle performance are top priorities for EV owners planning longer drives in and around North Georgia. A properly executed battery upgrade can meaningfully extend an i3's range and improve the overall driving experience, making this an ideal time for BMW i3 owners in Gainesville and the surrounding communities to explore their options. The Atlanta Speedwerks team is prepared to walk every client through the process, from initial evaluation to completed installation, with the clear, upfront communication the shop has earned its name on.
While the BMW i3 battery upgrade represents an exciting expansion, Atlanta Speedwerks continues to serve the full range of European auto service and repair needs for BMW, Mercedes-Benz, Audi, Volkswagen, and Porsche owners throughout Gainesville, GA. A 58-point digital vehicle inspection is performed on every vehicle that comes through the shop, giving clients a transparent, photo-documented look at exactly what technicians have found. A 2-year/24,000-mile warranty backs the shop's repair work, and customer amenities including Uber and Lyft coordination and after-hours vehicle drop-off are available to make the experience as convenient as possible. Atlanta Speedwerks is also an active member of the local Chamber of Commerce, rooted in the Gainesville community it serves.
About Atlanta Speedwerks
Atlanta Speedwerks is a European auto repair shop located at 470 Woodsmill Rd Ste E, Gainesville, GA 30501. Founded in November 2014 by Todd Lamb, the shop draws on a background in engineering and performance to serve BMW, Mercedes-Benz, Audi, Volkswagen, Porsche, and European vehicle owners throughout Hall County and the surrounding area.
Atlanta Speedwerks is committed to curating the car ownership experience through quality workmanship, transparent communication, timely service, and a proactive approach to preventative maintenance. The shop is a member of the local Chamber of Commerce and an active participant in community events. For more information, visit www.atlspeedwerks.com or call 678-971-5300.
Media Contact
Atlanta Speedwerks
470 Woodsmill Rd Ste E, Gainesville, GA 30501
Phone: 678-971-5300
Email: service@atlspeedwerks.com
Website: www.atlspeedwerks.com
Media Contact
Company Name: Atlanta Speedwerks
Contact Person: Representative
Email: Send Email
Address:470 Woodsmill Rd Ste E
City: Gainesville
State: GA
Country: United States
Website: https://atlspeedwerks.com/
