IRVINE, CA - October 31, 2024 - Local SEO Help, a leader in franchise digital marketing, is excited to announce the launch of its Franchise SEO MasterClass, an all-encompassing online course designed to teach franchise brands how to thrive in the competitive digital landscape. Available for free on Franchisors.com, the MasterClass offers franchise founders, leadership, and marketing professionals practical and proven strategies to elevate their brand's online presence.
Solving Franchise SEO Challenges
Franchise brands, particularly those with fewer than 100 locations, often face unique challenges when it comes to SEO. These challenges typically arise from relying on agencies that lack franchise-specific expertise or internal teams that aren’t equipped to handle the complexity of multi-location digital marketing. Lonnie Jones, founder of Local SEO Help, developed the MasterClass to address this common pain point.
"Franchise brands often struggle to compete online because the marketing strategies available to them aren't optimized for their unique needs," says Lonnie Jones. "Our goal with the Franchise SEO MasterClass is to provide brands with the tools and knowledge to succeed, no matter their size or digital maturity."
About Lonnie Jones and Local SEO Help
Lonnie Jones, the course creator and founder of Local SEO Help, is a recognized expert in franchise SEO. His journey to becoming an authority in the field began with a finance degree, which later led him to entrepreneurial success through digital marketing. After building and exiting two successful e-commerce brands, Lonnie turned his focus to helping franchises grow online.
Over the last seven years, he has worked with a range of franchise businesses—from emerging brands to large-scale systems with over 1,000 franchisees—providing specialized SEO support to improve their digital performance.
MasterClass Overview
The Franchise SEO MasterClass equips franchise brands with everything they need to master SEO for multi-location businesses. With over 30 lessons and more than 700 minutes of free, expert-driven content, the course covers:
- Franchise SEO Basics: Introduction to SEO fundamentals, including monitoring techniques and franchisor responsibilities.
- National SEO & Authority Building: Best practices for building authority through E-E-A-T, content strategies, Digital PR, and managing brand knowledge panels.
- Website Structure Optimization: Guidance on selecting the optimal website structure—subdomains, subdirectories, or microsites—and technical health considerations.
- Platform Selection: Comparisons between WordPress and franchise-specific platforms to ensure scalability and performance.
- Franchisee Location Optimization: Effective practices for Finder Maps, regional location pages, individual store/service area pages, and local blog content.
- Local SEO & Google Business Profile: Importance of GBP, strategies for optimization, review management, account setup, and ongoing management.
- Business Directory Optimization: Using tools like Yext and Moz Local to maintain consistent business listings.
- SEO Tracking & Performance: Methods for setting SEO expectations and tracking results across locations.
- Bonus Content: Tips on SEO for franchise development and lead generation.
The MasterClass provides franchise brands with the tools to dominate the digital landscape, optimize for local SEO, and drive location-specific growth.
Registration Now Open
The Franchise SEO MasterClass is completely free and available now on Franchisors.com. To register and access the course, visit Franchise SEO MasterClass.
For more information on Local SEO Help and to learn how Lonnie Jones can support your franchise, visit www.localseohelp.com.
About Local SEO Help
Local SEO Help, founded by Lonnie Jones, is a digital marketing firm specializing in SEO strategies for franchise brands. With a proven track record of helping franchises improve online visibility and drive growth, Local SEO Help continues to be a trusted resource for businesses looking to master the complexities of franchise SEO.
Media Contact
Company Name: Local SEO Help
Contact Person: Lonnie Jones
Email: Send Email
Phone: (949) 791-7207
Address:18 Technology Dr.
City: Irvine
State: CA
Country: United States
Website: www.localseohelp.com
