New content series will follow Wilpers' HYROX journey, giving fans an inside look at the training, nutrition and recovery behind race day

Factor, the world's leading ready-to-eat meal delivery service, today announced it is the Official Prepared Meal Partner of HYROX North America. To celebrate that partnership, Factor is teaming up with renowned endurance coach, Six Star World Marathon Majors finisher and Peloton instructor Matt Wilpers to give fans an inside look at what it takes to prepare for race day.

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Factor, the Official Prepared Meal Partner of HYROX North America, teams up with fitness instructor Matt Wilpers to show how its dietitian-designed Performance Collection powers athletes from training to race day.

HYROX combines running with functional workout stations in a race format that tests both endurance and strength, and it's quickly become one of the fastest-growing competitive fitness events globally, with more than 2 million athletes expected to compete this season. As Wilpers takes on the challenge, Factor will follow him every step of the way. A new content series across Factor and Wilpers' digital platforms will capture the training, nutrition, challenges, and progress behind his pursuit of a new personal best.

For Wilpers, preparing for race day means more than putting in the workouts. It means consistently giving his body the delicious, real food it needs to perform and recover.

"Training for HYROX isn't just about the workouts. It's about showing up ready to put in the work day after day. That's where nutrition makes or breaks a training block," said Matt Wilpers. "What I love about partnering with Factor is that it takes one of the hardest parts of training - figuring out how to eat well when you're exhausted and short on time - and solves it. I'm excited to bring people into my own training journey and show them what real food, real training, and showing up every day actually looks like, from the first workout all the way to race day."

Athletes looking to emulate Wilpers's diet can turn to Factor's Performance Collection, a line of meals specifically designed to support the way athletes train and recover. Developed by Factor's registered dietitians and elite chefs, Performance meals are formulated with a specific balance of macronutrients to support consistent training, from first-timers to seasoned athletes.

"HYROX is built on consistency, discipline and showing up day after day," said Christopher Stadler, Chief Marketing Officer at Factor. "That's what makes Matt such a natural partner for Factor. He's putting in the work and chasing a personal best, while bringing people along for the journey. We want to make eating well the easy part, so athletes can focus on the hard part — putting in the work."

Wilpers' HYROX training content series will be available to watch on Factor’s Instagram @factormeals, and meals are available at FactorMeals.com.

About Factor
Factor is a fully-prepared meal delivery service built on real, whole ingredients that consumers can recognize and trust. The company offers a weekly rotating menu of 110+ meals and 70+ add-on options, including salads, smoothies, snacks, and more, all hand-crafted by elite chefs and optimized by registered dietitians. Every meal is purposefully built around quality proteins, healthy fats, and fiber-rich vegetables and grains, and is free of refined sugars, refined seed oils, and artificial sweeteners. Factor delivers anywhere in the contiguous U.S. For more information, visit Factormeals.com.

About HYROX
HYROX is the world's largest fitness racing series, with an ecosystem of training and coaching built around performance, participation, and community. Combining 8 x 1 km runs with 8 functional workout stations, HYROX has created a standardised race format where professional athletes and everyday competitors compete in the same event. Founded in Germany in 2017, HYROX now hosts races across more than 30 countries and six continents, alongside a broader ecosystem that includes HYROX 365 training clubs and programming, HYROX YoungStars, the Elite Series and HYROX Experiences.

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