New Mobile Scanning Technology Expands Access to 3D-Printed Personalized Insoles

Superfeet, the global leader in performance insoles, unveiled a significant, first-of-its-kind technology enhancement to its proprietary ME3D platform. Beginning today, consumers can generate high-precision, 3D-printed personalized insoles through an iPhone scan on superfeet.com, expanding access to Superfeet’s most advanced personalization technology. For those who prefer the in-store journey, select specialty run retailers nationwide offer a more connected experience, where local run specialty associates bring the journey to life, guiding consumers through innovative scanning technology while delivering the personalized service and community connection that defines run specialty.

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Superfeet - ME3D

Building on the success of its specialty retail experience, Superfeet is expanding ME3D personalization beyond traditional boundaries with an intuitive mobile scanning experience. By bringing this innovative foot-scanning technology into more places, Superfeet empowers runners to choose the experience that works best for them, whether scanning from home or connecting with their local running community in-store.

“This evolution allows us to deliver a level of individualized engineering that was once only possible through specialized in-person experiences, unlocking access to our most advanced one-of-one custom technology,“ said Superfeet CEO, Trip Randall. “By putting this power into the hands of consumers, we ensure that whether you are at home or on the go, the highest standard of personalized support is just a few clicks away.”

The move toward "one-of-one" personalization reflects a larger industry-wide shift: "one-size-fits-all" is a biomechanical myth. While the broader footwear market continues to prioritize mass production for the average consumer, the reality is that the human foot is as unique as a fingerprint. By shifting the focus to individualized support, Superfeet is addressing a fundamental gap in performance health. In an era where consumers expect hyper-personalized health data from their wearables and apps, the ME3D mobile experience delivers that same precision to the foundation of the body, transforming every pair of insoles into a personalized tool optimized for peak performance and injury prevention.

The process is powered by a proprietary algorithm rooted in podiatric data and biomechanical research. After a guided scan, users unlock a fully interactive experience: they can analyze their unique foot profile, including shoe size and arch height, preview a 3D rendering of their insoles, and select from specialized foam options tailored to their activity level. To further elevate the bespoke nature of the product, the mobile experience allows for further personalization, including custom engraving directly on the back heel of the insoles. Upon checkout, the individualized biometric data is sent to Superfeet’s state-of-the-art 3D-printing facility in Bellingham, Wash., where the custom insoles are precision-engineered to the user’s exact specifications.

The updated offering introduces two high-performance foam options designed to match different fit preferences and ride feel. SuperRev™ delivers lightweight cushioning in a thin, versatile design for runners who prefer tighter-fitting, performance footwear. SuperRev™ Max features a supercritical beaded foam matrix engineered for kinetic cushioning and an energized, high-rebound feel, and fits best in roomier running footwear. Both options pair advanced foam with a precision 3D-printed support cap shaped directly from the user’s scan. This includes a custom arch support profile created to match the geometry of each foot, a stability lattice structure that scales in thickness based on body mass to optimize support, and a heel cutout designed to protect against impact forces while providing a more flexible, cushioned feel.

By marrying advanced 3D-printed geometry with the convenience of mobile technology, Superfeet ensures the unique shape of every foot is supported without compromise. This evolution is more than just a custom insole; it is one-of-one personalization designed to amplify performance and help consumers feel better with every step.

The ME3D mobile scanning experience launches directly from superfeet.com, requiring no standalone app download for iPhones. For more information and to experience the new mobile scanning technology, visit www.superfeet.com/products/superrev-me3d. Scanning at home requires an iPhone 13 or newer, running iOS 26. For non-compatible device users or those who prefer a guided fit experience, in-store scanning is available at select specialty run retailers nationwide.

ABOUT SUPERFEET WORLDWIDE

Founded nearly five decades ago, Superfeet Worldwide has become one of the global leaders in high-performance insoles on the market today. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to initiatives that improve access to movement and sport for future generations.

For more information, visit superfeet.com and find Superfeet on Instagram and LinkedIn.

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