Former Robb Report, Porsche & Aston Martin executive to oversee global marketing strategy

duPont REGISTRY Group (DRG), the world's leading ecosystem for the high-end automotive lifestyle, today announced the appointment of Cristina Cheever as Chief Marketing Officer. Cheever brings a distinguished track record of elevating world‑class luxury and automotive brands and will lead the Group’s global marketing strategy as the company accelerates its evolution into the premier ecosystem for the ultra‑luxury automotive lifestyle.

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duPont REGISTRY Group appoints Cristina Cheever as Chief Marketing Officer.

“Adding Cristina to our leadership team marks an important step forward,” said Antoine Tessier, CEO of duPont REGISTRY Group. “As we continue to scale duPont REGISTRY Group as the ultimate destination for collectors, enthusiasts, and partners, her ability to elevate iconic heritage brands will be instrumental in bridging our storied past with a tech‑driven future.”

Cheever joins duPont REGISTRY Group from Robb Report, where she most recently served as Senior Vice President of Live Media and RR1, the brand’s ultra-high-net-worth private membership platform. She is recognized for building high-touch experiential and partnership-driven strategies for HNW and UHNW audiences, shaping modern luxury through omnichannel brand experiences that resonate with the world’s most discerning consumers.

Earlier in her career, she held leadership roles at Porsche Cars North America and Aston Martin, giving her deep insight into the intersection of luxury, performance engineering, and automotive culture.

In her new role, Cheever will oversee the Group’s global marketing strategy across its full portfolio. She will also lead efforts to strengthen overall awareness of duPont REGISTRY Group among investors, partners, and top industry talents as the organization continues to scale.

“I’m honored to join duPont REGISTRY Group at such a pivotal moment in its evolution,” said Cheever. “The brand carries an extraordinary legacy and an unparalleled connection to the global collector community. I’m excited to work alongside this talented team to build what’s next—elevating the experience, deepening engagement, and shaping a modern, tech-forward ecosystem that reflects the future of the ultra-luxury automotive lifestyle.”

Today’s announcement comes on the heels of DRG’s latest capital raise, its most recent acquisition of Elferspot, the leading international marketplace for Porsche Sports car, the launch of duPont REGISTRY Live, an auction platform for exotic, luxury and classic automobiles as well as duPont REGISTRY Garage, a vehicle management platform with market analysis and vehicle valuation trends.

About duPont REGISTRY Group:

duPont REGISTRY Group (DRG) is the world’s leading luxury automotive ecosystem, encapsulating the culture, community and commerce of the high-end automotive lifestyle. For more than 40 years, DRG has served as a trusted source for the vibrant global community of members looking to buy and sell luxury vehicles. Using data insights and advanced technology to build a seamless and scalable digital marketplace, duPont REGISTRY Group facilitates billions of dollars in transactions and redefines how enthusiasts and collectors engage within the luxury automotive world. Its portfolio includes duPont REGISTRY, Elferspot, Cars on 5^th, Canossa Events, Cavallino, Supercar Owners Circle, Petrolicious, Retromobile USA, FerrariChat, and Sotheby's Motorsport. For more information, visit www.duPontREGISTRYGroup.com.

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