600 creators will walk the red carpet as social commerce surpasses $100 billion
Goli Nutrition Inc., in collaboration with TikTok, will host the inaugural Goli Gala on March 3 in Anaheim, California. The awards ceremony will occur on the opening night of Natural Products Expo West, the largest natural and organic products trade show in the United States. More than 600 top North American creators, hand-selected via exclusive “Golden Ticket” invitations, will walk the red carpet at this black-tie event. The Goli Gala will be the industry’s first awards ceremony honoring the digital entrepreneurs reshaping how consumers discover and buy products.
Goli’s rise to the #1 consumables brand on TikTok Shop has been fueled by a creator-first model unlike anything in the CPG industry, powered by a vast and highly engaged creator network and an innovative, performance-driven reward system. The Goli Gala extends this philosophy from commerce into culture by recognizing the individuals who drive measurable revenue, cultural momentum, and omnichannel retail velocity through social platforms.
The evening’s entertainment lineup includes appearances by actress and producer Meagan Good, entertainment host Terrence J, and actor O’Shea Jackson Jr. (Straight Outta Compton). The event will also feature live entertainment, an exclusive first look at Goli’s 2026 product innovation pipeline, and a gourmet three-course dinner with premium open bar.
“The creator economy is transforming social commerce into a true omnichannel growth engine and we’re proud to be at the forefront of that transformation,” said Irrum Doss, VP of Marketplaces at Goli Nutrition.
Top creators will receive awards in these categories:
- Shoppable Video Creator of the Year
- Live Creator of the Year
- Skit Creator of the Year
- Faceless Creator of the Year
- Breakout Creator of 2025
- Best Production & Visuals
- Best Educational Content
- Viral Trendsetter of the Year
- Best Storytelling Content
- Creator Coach of the Year
- Creator Community of the Year
- Creator Platform of the Year
- Omni-Channel Creator of the Year
- Best Celebrity Shoppable Live
- Goli Legacy Award
The Goli Gala marks what Goli intends to be an annual tradition, positioning creator-led commerce not as an experiment but as a scalable pillar of modern brand growth. By uniting creators, celebrities, retailers, and industry leaders on the opening night of the natural products industry’s largest gathering, Goli signals that the era of social commerce as a side channel is over. For the 60,000+ retail professionals attending Expo West this week, the message is clear: creators aren’t just influencing purchases. They’re building the next generation of consumer brands.
About Goli Nutrition Inc.
Goli® Nutrition is a B Corp Certified, inventive, people focused nutrition company committed to providing innovative products that make taking your daily supplements enjoyable. Goli® Nutrition's products are formulated with quality ingredients you can pronounce and flavors your taste buds will enjoy! The award-winning products can be found in more than 90,000 stores across 115 countries including the world's leading retailers: Walmart, CVS, Target, Walgreens, Kroger, Costco, Amazon and many more. To purchase Goli® products or for more information, please visit www.goli.com.
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More than 600 top North American creators, will walk the red carpet at this black-tie event. The Goli Gala will be the industry’s first awards ceremony honoring the digital entrepreneurs reshaping how consumers discover and buy products.
