Serent Capital, a growth-focused private equity firm that partners with founder-led B2B SaaS and technology companies, announced today that it has been named to Inc. Magazine’s prestigious Founder-Friendly Investors list for the seventh consecutive year. The list honors private equity and venture capital firms with a track record of backing entrepreneurs and supporting founder-led businesses through scale and transformation.

"This recognition remains deeply meaningful to us," said Stewart Lynn, Partner at Serent Capital. "We are privileged to partner with founders who drive innovation and impact in their sectors. Supporting them with strategic and operational firepower is at the core of everything we do.”

Serent’s hands-on approach is powered by its 25+ member in-house Growth Team, which collaborates with portfolio companies on high-impact initiatives spanning go-to-market, product, payments, pricing, AI enablement, and more. Through dedicated Centers of Excellence, Serent helps founders institutionalize their businesses and scale with speed.

“Being founder-friendly isn’t a slogan, it’s a commitment,” said Kevin Frick, Partner at Serent Capital. “It is in how we engage, how we invest, and how we build. We’re honored by this continued recognition from Inc. and grateful to our founders who make our work so fulfilling.”

Serent Capital now manages over $6 billion in assets and remains dedicated to driving innovation and meaningful impact alongside its portfolio companies. To learn more about how Serent partners with founders, visit: https://serentcapital.com/founders.

About the Founder-Friendly Investors List

Launched in 2019, the Inc. Founder-Friendly Investors list is a guide for entrepreneurs seeking aligned capital partners. The selection is based on feedback from founders who have worked directly with investors, with criteria including founder support, value creation, and company growth. Inclusion is not indicative of future performance. Serent paid a fee to Inc. in connection with the application and use of the award.

About Serent Capital

Serent Capital is a growth-focused private equity firm that invests in capital-efficient B2B software and technology companies. Since its inception, Serent has prioritized founder-led partnerships, offering hands-on support via its 25+ person Growth Team. With deep expertise in GTM, pricing, payments, AI, and M&A, Serent helps founders build category-defining companies. With over $6 billion in assets under management, Serent has backed more than 70 companies across sectors such as GovTech, healthcare, education, field services, fintech, and industrial software. Discover more at www.serentcapital.com.

Disclosure Regarding Inc.'s 2025 Founder-Friendly Investors Recognition

The Founder-Friendly Investors recognition referenced herein was awarded by Inc. Magazine on October 28, 2025, and covers the 2025 calendar year. Inc. is an independent third-party publication that is not affiliated with, and does not receive compensation from, Serent Capital Management Company, L.P. (“Serent Capital”), its affiliates, or any investment vehicles managed by Serent Capital, other than as described below.

Nominees for the recognition were evaluated by Inc. based on responses to a nomination form completed by private equity firms and questionnaires submitted by the CEOs or founders of portfolio companies. Serent Capital completed the nomination form and provided contact information for current and former portfolio company executives, who were then asked to respond to the questionnaire. The number of firms evaluated, and the percentage of nominees that ultimately received the recognition, was not disclosed to Serent Capital.

Serent Capital paid a fee to Inc. in connection with the application and use of the award. The payment of such fee may present a potential conflict of interest. Recognition by Inc. is based on its own methodology, criteria, and opinion, and is not necessarily based on the experience of Serent Capital’s limited partners or investors. The award is not indicative of future performance and should not be construed as a recommendation or endorsement of Serent Capital or its affiliates by any third party.

No ranking or award should be construed as a testimonial regarding the past or future experience of any investor or portfolio company executive, nor as a guarantee of future performance by any Serent Capital fund or investment.

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“Being founder-friendly isn’t a slogan, it’s a commitment,” said Kevin Frick, Partner at Serent Capital. “It is in how we engage, how we invest, and how we build."