JIAXING, CN / ACCESS Newswire / May 20, 2026 / Recently, the 2026 Puyuan Esports Festival lit up 22 iconic urban landmarks-including Beijing's Chang'an Avenue, Shanghai's Bund, Guangzhou's Tianhe District, Shenzhen's Shennan Avenue, as well as locations in Malaysia and Vietnam-while a total of 1,200 large-format screens across city buildings simultaneously broadcast the campaign nationwide. This high-profile announcement marks the grand return of the second edition of the festival, which is being grandly held from May 15th to 31st at the Puyuan Fashion Ancient Town in Zhejiang Province, China.

With the theme "Beyond Boundaries, Born Anew," this year's festival breaks new ground and embraces the future. It features six major sections: "Peak Glory," "Player Creator Camp," "E-sports Carnival," "Dimension Dream," "Street Brawl," and "Pioneer Dialogue." Spanning 17 days across three weeks, the event includes competitions based on four major game IPs-League of Legends, Identity V, Valorant, and Honor of Kings-gathering over 500 pro players, celebrities, and influencers. Meanwhile, the "Street Brawl" section invites public participation in 21 different games across eight categories.

Since the official announcement, the festival has drawn widespread attention both within and beyond the e-sports community. The Identity V International Invitational will feature eight top-tier international teams competing at the festival. The International Light and Shadow Creative Competition has already received over 100 entries from 12 countries. The Puyuan E-sports Summit will bring together more than 100 e-sports leaders, clubs, and brands from over 40 countries across five continents.

Taking place in the vibrant spring season of May, we invite you to step into "Puyuan - An Unconventional Ancient Town with Fashion Flair." Come and experience the world's only e-sports extravaganza that transforms an entire ancient town into a competitive arena and immersive playground. Feel the pulse of our times and the power of youthful energy embodied in the spirit: "Beyond Boundaries, Born Anew."

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SOURCE: Guangzhou Taikunchi Advertising Co., Ltd.