Ronen Kremen, a Fort Lauderdale-based business leader, urges entrepreneurs and property owners to focus on durability, discipline, and patience in an increasingly short-term economy.

FORT LAUDERDALE, FL / ACCESS Newswire / February 3, 2026 / Ronen Kremen, COO and co-owner of Intermark Industries Inc. and a commercial real estate owner, is raising awareness around the importance of long-term thinking in entrepreneurship and real estate. Drawing on his experience building and operating businesses, Kremen is advocating a shift away from short-term decision-making toward sustainable planning.

"In business, most problems don't come from big mistakes," Kremen says. "They come from small decisions made without thinking about where they lead."

Across industries, short-term pressures continue to rise. According to research from the National Bureau of Economic Research, the average lifespan of U.S. companies has declined by more than 50% over the past several decades. In commercial real estate, industry studies show that properties held for longer periods tend to benefit from reduced transaction costs and more stable operations.

Kremen believes this reflects a broader mindset issue.

"We live in a time where people want fast results," he says. "But the things that actually last take time to build."

The Cost of Short-Term Thinking

In entrepreneurship, short-term thinking often appears as rushed expansion, unclear processes, or reactive decision-making. In real estate, it can mean prioritizing quick outcomes over asset health, tenant stability, or long-term value.

"Real estate forces you to slow down," Kremen says. "You can't ignore fundamentals and expect good outcomes."

Research from MIT's Center for Real Estate has shown that long-term property owners are more likely to invest in maintenance, tenant relationships, and operational efficiency, contributing to stronger performance over time.

Kremen sees the same pattern play out in operating businesses.

"If the systems aren't solid, growth just magnifies the problems," he says.

Experience That Shapes Perspective

Kremen's views are grounded in hands-on experience. These views were shaped from a young age as he learned from his father who founded Intermark in 1979. In addition to leading operations at Intermark Industries, he and his brother own the commercial building used by the company through a separate entity. Managing both an operating business and a physical asset has shaped how he evaluates risk and responsibility.

"You start to see how decisions stack over years, not weeks," he says. "That changes how you think."

He emphasizes that long-term thinking does not mean standing still.

"Patience isn't inaction," Kremen says. "It's choosing the right timing."

What Individuals Can Do Today

Kremen encourages entrepreneurs, operators, and property owners to take practical steps toward longer-term thinking.

"Start by asking better questions," he says. "Will this decision still make sense five years from now?"

He also points to fundamentals such as clear processes, realistic expectations, and disciplined execution.

"You don't need a perfect plan," he says. "You need consistency."

Rather than chasing trends, Kremen believes individuals benefit from reviewing their operations, understanding true costs, and investing in systems that support stability.

"The basics matter more than people want to admit," he says.

A Call for a Mindset Shift

Kremen hopes more leaders will slow down and take a longer view.

"Building something that lasts is harder," he says. "But it's worth it."

He believes long-term thinking benefits not only business owners, but employees, partners, and communities.

"When businesses last, people benefit," Kremen says. "That's the real return."

About Ronen Kremen

Ronen Kremen is the Chief Operating Officer and co-owner of Intermark Industries Inc., along with his brother Dan, operating in the professional audio industry. Based in Fort Lauderdale, Florida, he brings a hands-on approach to business operations, long-term planning, and commercial real estate ownership. Kremen is a member of the National Association of Music Merchants (NAMM) and supports a range of philanthropic organizations, including FSU Boosters, FIDF, and the ASPCA.

Media Contact:

Ronen Kremen
ronen@intermarkindustries.com
www.intermarkindustries.com

SOURCE: Ronen Kremen