WILLIAMSVILLE, NY - August 31, 2026 - Winter Jewelry, a family-owned custom jeweler serving Buffalo and Western New York for 45 years, has been recognized in the Buffalo News “Best of 716,” affirming the studio’s standing among the region’s most trusted names in fine jewelry. The honor comes as the family business marks a milestone founded by Rick Winter in 1980 and carried forward today by his son, Elliott Winter.
Operating on a private, by-appointment basis from its Williamsville studio, Winter Jewelry specializes in one-of-a-kind engagement rings, wedding bands, and custom pieces designed with each client directly. The approach trades the pressure of a traditional showroom for unhurried, personal consultations — clients work one-on-one with a goldsmith to design, source, and craft a piece from concept to finished ring.
A Custom-Design Experience Built Around the Client
Winter Jewelry’s work spans natural and lab-grown diamonds, custom mountings, and the restoration and repurposing of heirloom jewelry — turning older pieces into timeless designs meant to be worn daily. Every engagement ring and custom commission is designed in-house, giving clients a direct hand in the process from first sketch to final setting.
Why Western New York Trusts Winter Jewelry
Unlike big-box retailers that cycle through unfamiliar staff, Winter Jewelry is rooted in the community it serves. Two generations of the Winter family have designed rings for the couples, families, and milestones of Western New York — building a reputation on craftsmanship, honesty, and a genuinely personal experience. The Best of 716 recognition reflects that community trust.
“For 45 years this has been a family business built one handshake and one ring at a time,” said Elliott Winter, owner of Winter Jewelry. “Being recognized by our own community in the Best of 716 means the most, because these are the people we design for every day. We’re proud to keep my father’s craft alive for the next generation of couples in Western New York.”
Winter Jewelry serves Buffalo, Williamsville, Amherst, Orchard Park, Niagara Falls, Lewiston, and communities across Western New York. Consultations are available by appointment.
About Winter Jewelry
Winter Jewelry is a family-owned custom jeweler in Williamsville, NY, serving Buffalo and Western New York on a private, by-appointment basis. Founded by Rick Winter in 1980 and now led by his son Elliott Winter, the second-generation studio specializes in one-of-a-kind engagement rings, wedding bands, and heirloom redesign, working in both natural and lab-grown diamonds. The company's mission is to design every piece one-on-one with the client — from first sketch to finished ring — delivering true craftsmanship and an unhurried, personal experience that a traditional showroom can't match. To learn more, visit winterjewelry.com or call (716) 309-4276.
Media Contact
Company Name: Winter Jewelry
Contact Person: Elliott Winter
Email: Send Email
Phone: (716) 309-4276
Address:5500 Main St, Ste 210
City: Williamsville
State: NY 14221
Country: United States
Website: https://winterjewelry.com/
