UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report: (Date of earliest event reported) July 30, 2004 1-13859 Commission File Number AMERICAN GREETINGS CORPORATION (Exact name of registrant as specified in Charter) Ohio 34-0065325 (State or other jurisdiction of (I.R.S. Employer Identification No.) ------------------------------- ------------------------------------ incorporation or organization) One American Road, Cleveland, Ohio 44144 --------------------------------------------------------------- (Address of principal executive Offices) (Zip Code) (216) 252-7300 Registrant's telephone number, including area code ITEM 9. Regulation FD Disclosure. The Company issued a press release on July 30, 2004 announcing that it had entered into an agreement to sell its subsidiary, Magnivision, Inc., a copy of the press release is furnished as Exhibit 99 to this Form 8-K. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. AMERICAN GREETINGS CORPORATION By: /s/ Catherine M. Kilbane --------------------------------- Catherine M. Kilbane Senior Vice President General Counsel Secretary July 30, 2004 EXHIBIT INDEX Exhibit No. 99 Press release dated July 30, 2004