UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K


                                 Current Report




                PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported)           March 17, 2004
                                                --------------------------------

Commission File Number:    000-17962


                         Applebee's International, Inc.
              ----------------------------------------------------
             (Exact name of registrant as specified in its charter)

            Delaware                                      43-1461763
  ----------------------------              ------------------------------------
  (State or other jurisdiction of           (I.R.S. Employer Identification No.)
   incorporation or organization)

          4551 W. 107th Street, Suite 100, Overland Park, Kansas 66207
 -------------------------------------------------------------------------------
              (Address of principal executive offices and zip code)

                                 (913) 967-4000
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


                                      None
          -------------------------------------------------------------
          (Former name or former address, if changed since last report)


                                       1



Item 5.           Other Events

     On March 17, 2004,  Applebee's  International,  Inc. (the "Company") issued
a press release entitled "Applebee's  CFO Establishes 10b5-1 Plan."  The release
contained the following information.

                                                           FOR IMMEDIATE RELEASE

Contact:  Carol DiRaimo,
          Vice President of Investor Relations
          (913) 967-4109

                     Applebee's CFO Establishes 10b5-1 Plan

Overland  Park,  Kan.,  March  17,  2004  --  Applebee's   International,   Inc.
(Nasdaq:APPB)  today announced that Steve Lumpkin,  chief financial  officer and
director,  has  established  a plan to manage the  exercise  and sale of certain
non-qualified stock options.

The plan expires August 30, 2005, unless terminated earlier by Lumpkin. The plan
is in  accordance  with Rule 10b5-1 under the  Securities  Exchange Act of 1934.
Rule  10b5-1  allows  employees,  at a time when they are not in  possession  of
material  nonpublic  information,  to adopt  written  plans to sell  shares on a
regular  basis,  regardless of any  subsequent  nonpublic  information  they may
receive, or the price of the stock at the time of the sale.

Under the plan,  beginning in April 2004, Lumpkin will exercise a certain number
of  non-qualified  stock  options  once  each  month  if the  closing  price  of
Applebee's common stock is a specified amount above the lowest exercise price of
his  vested   non-qualified  stock  options.   Lumpkin  currently  holds  vested
non-qualified  stock options to acquire 155,125 common shares.  At the March 16,
2004  closing  stock  price,  all  exercisable  non-qualified  options  would be
included in the company's diluted earnings per share.

The company's  executive  compensation  committee  has adopted  stock  ownership
guidelines  for the  executive  officers of the  company.  Lumpkin is  currently
required to own at least  three  times his annual base salary in company  stock.
Lumpkin's ownership  currently exceeds this guideline.  The plan announced today
does not impact his ownership of these shares.  It is Lumpkin's intent to add to
his Applebee's ownership position each year.

Lumpkin  indicated that he is adopting the plan in order to gradually  diversify
his holdings and to minimize the market  effect of such sales by spreading  them
over a more extended period than the traditional trading "window" allows.

Applebee's International,  Inc., headquartered in Overland Park, Kan., develops,
franchises and operates  restaurants under the Applebee's  Neighborhood  Grill &
Bar brand,  the largest casual dining concept in the world.  There are currently
1,598  Applebee's  restaurants  operating  system-wide  in 49  states  and  nine
international countries.  Additional information on Applebee's International can
be found at the company's website (www.applebees.com).

                                      # # #



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                     APPLEBEE'S INTERNATIONAL, INC.
                                     (Registrant)
Date: March 17, 2004             By:
     --------------------            ----------------------------------
                                     Steven K. Lumpkin
                                     Executive Vice President and
                                     Chief Financial Officer





                                       2