UNITED STATES
                                                  SECURITIES AND EXCHANGE COMMISSION
                                                        Washington, D.C. 20549

                                                               FORM 8-K

                                                            CURRENT REPORT

                                                PURSUANT TO SECTION 13 OR 15(d) OF THE
                                                    SECURITIES EXCHANGE ACT OF 1934

                                                            March 31, 2004
                                           Date of Report (Date of earliest event reported)


                                                          ACXIOM CORPORATION
                                          (Exact Name of Registrant as Specified in Charter)


                          Delaware                          0-13163                   71-0581897
              (State or Other Jurisdiction of           (Commission File     (IRS Employer Identification
                       Incorporation)                       Number)                      No.)

                                  1 Information Way, P.O. Box 8180, Little Rock, Arkansas 72203-8180
                                               (Address of Principal Executive Offices) (Zip Code)

                                   Registrant's telephone number, including area code: 501-342-1000


ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

(c)      Exhibits

                  99.1     Press Release dated March 31, 2004

ITEM 9.  REGULATION FD DISCLOSURE.

         See Item 12.      Results of Operations and Financial Condition.

ITEM 12. RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

         On March 31, 2004, Acxiom Corporation (the "Company") issued a press release confirming previous estimates for the fourth
quarter of fiscal 2004 ended March 31, 2004. The press release is furnished herewith as Exhibit 99.1 and incorporated by reference
herein.

         The Company's press release and other communications from time to time include certain non-GAAP financial measures.  A
"non-GAAP financial measure" is defined as a numerical measure of a company's financial performance, financial position or cash
flows that excludes (or includes) amounts that are included in (or excluded from) the most directly comparable measure calculated
and presented in accordance with GAAP in the Company's financial statements.

         The attached press release utilizes a measure of free cash flow. Free cash flow is defined as operating cash flow less cash
used by investing activities excluding the impact of investments in joint ventures and other business alliances and cash paid and/or
received in acquisitions and dispositions. The Company's management believes that while free cash flow does not represent the amount
of money available for the Company's discretionary spending since certain obligations of the Company must be funded out of free cash
flow, it nevertheless provides a useful measure of liquidity for assessing the amount of cash available for general corporate and
strategic purposes after funding operating activities and capital expenditures, capitalized software expenses, and deferred costs.

         In addition, return on invested capital, also included in the attached press release, may be considered a non-GAAP
financial measure.  Management defines "return on invested capital" as adjusted operating profit divided by the trailing four
quarters average invested capital. In this calculation, operating profit is adjusted for the implied interest expense from
off-balance sheet financing (the present value of operating leases x 8% annually) and invested capital is defined as working capital
(current assets excluding cash and equivalents less current liabilities excluding interest bearing obligations) plus all other
assets plus the present value of operating leases. Management believes that return on invested capital is useful because it provides
investors with additional useful information for evaluating the efficiency of the Company's capital deployed in its operations.

         The non-GAAP financial measures used by the Company in the attached press release may not be comparable to similarly titled
measures used by other companies and should not be considered in isolation or as a substitute for measures of performance prepared
in accordance with GAAP.

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                                                               SIGNATURE

        Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.

Dated:   March 31, 2004


                                                     ACXIOM CORPORATION


                                                     By:      /s/ Jefferson D. Stalnaker
                                                        ----------------------------------------------------
                                                     Name:      Jefferson D. Stalnaker
                                                     Title:     Financial Operations Leader
                                                                (principal financial and accounting officer)

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                                                             EXHIBIT INDEX





    Exhibit Number                                               Description

         99.1           Press Release of the Company dated March 31, 2004.

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