a5941592.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of April 2009
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Nobuyuki Oneda
 
                (Signature)
 
Nobuyuki Oneda
 
Executive Vice President and
 
Chief Financial Officer
 
Date: April 17, 2009

List of materials

Documents attached hereto:
 
i) Press release announcing Sony Ericsson reports first quarter results


 
LOGO
 
PRESS RELEASE
April 17, 2009
 
Sony Ericsson reports first quarter results

Q1 highlights:
·    
Income before taxes was a loss of Euro 358 million (excl. restructuring charges)
·    
Cost saving program progressing as planned and additional savings of Euro 400 million announced
·    
Launch of ‘Entertainment Unlimited’ consumer proposition and new generation of products well received by operator partners

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2009 is as follows:

      Q1 2008       Q4 2008       Q1 2009  
Number of units shipped (million)
    22.3       24.2       14.5  
Sales (Euro m.)
    2,702       2,914       1,736  
Gross margin (%)
    29 %     15 %     8 %
Operating income (Euro m.)
    184       -262       -369  
Operating margin (%)
    7 %     -9 %     -21 %
   Restructuring charges (Euro m.)
    -       129       12  
   Operating income excl. restructuring charges (Euro m.)
    -       -133       -357  
   Operating margin excl. restructuring charges (%)
    -       -5 %     -21 %
Income before taxes (IBT) (Euro m.)
    193       -261       -370  
   IBT excl. restructuring charges (Euro m.)
    -       -133       -358  
Net income (Euro m.)
    133       -187       -293  
                         
Average selling price (Euro)
    121       121       120  

Units shipped in the quarter were 14.5 million, a decrease of 35% compared to the same period of last year and in line with our March 20, 2009 interim announcement of approximately 14 million units. Sales for the quarter were Euro 1,736 million, a decrease of 36% from a year ago.  Sales decreased primarily as a result of continued weak consumer confidence and de-stocking in the retail and distribution channels.

Gross margin declined both year-on-year and sequentially, reflecting a change in the product mix, material write-offs, and exchange rate volatility.

Income before taxes for the quarter excluding restructuring charges was a loss of Euro 358 million, within the range announced on March 20, 2009 (loss of Euro 340 - 390 million).

“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand.  We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible,” said Dick Komiyama, President, Sony Ericsson. “The management intends to pursue an additional cost saving program targeting a further annual operating expense reduction of Euro 400 million, to be completed by mid-2010.”
 
The company’s initial cost saving program targeting annual operating expense reductions of Euro 300 million by the end of the first half of 2009, including a workforce reduction of 2,000 headcount, has now been completed. A total of Euro 187 million restructuring charges have been recorded compared to the initial estimated costs of Euro 300 million.
 

 
In January 2009 an additional cost saving program was initiated to target annual operating expense reductions of Euro 180 million by the end of 2009.  The cost of this program will be covered by the initial Euro 300 million restructuring costs announced in July 2008.
 
The additional cost saving program announced today will include a further reduction in the global workforce of approximately 2,000 people.  It is estimated that new restructuring charges of Euro 200 million will be needed to complete this program.
 
As of March 31, 2009, Sony Ericsson retained a strong net cash position of Euro 1.1 billion.
 
Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.
 
Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008.

At Mobile World Congress in February 2009, Sony Ericsson announced a new consumer proposition, called ‘Entertainment Unlimited’ (EU), to build on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers.  The company also announced the first Entertainment Unlimited phone with the concept name ‘Idou’ to be launched in the second half of 2009. The next EU announcement will take place on 28 May.
 
Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.
 

 
EDITOR’S NOTES:

Financial statements and additional information:

Financial statements:

Consolidated income statement
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows – isolated quarters

Additional information:

Net sales by market area by quarter
 
- ENDS -

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008.  Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.  Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.  For more information about Sony Ericsson please visit www.sonyericsson.com


CONTACTS:

Investors / Analysts
Ericsson investor relations                                                                                     
Gary Pinkham (Stockholm) +46 10 719 0858
Susanne Andersson (Stockholm) +46 10 719 4631
Andreas Hedemyr (Stockholm) +46 10 404 3748                                                                                                

Sony investor relations                                                                                                           
Shinji Tomita (London) +44 20 7426 8696
Gen Tsuchikawa (Tokyo) +81 3 6748 2180 

Press / Media
Sony Ericsson global communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862

This press release contains forward-looking statements that involve inherent risks and uncertainties.  We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
 
 

 
Sony Ericsson
CONSOLIDATED INCOME STATEMENT

   
Jan-Mar
 
EUR million
 
2009
   
2008
   
Change
 
                   
Net sales
    1,736       2,702       -36 %
Cost of sales
    -1,591       -1,914       -17 %
Gross profit
    145       788       -82 %
Gross margin %
    8.4 %     29.2 %     -21 %
                         
Research and development expenses
    -303       -339       -11 %
Selling and administrative expenses
    -225       -270       -17 %
Operating expenses
    -528       -610       -13 %
                         
Other operating income, net
    13       6       111 %
Operating income
    -369       184       -300 %
Operating margin %
    -21.3 %     6.8 %     -28 %
                         
Financial income
    9       24       -62 %
Financial expenses
    -10       -15       -35 %
Income after financial items
    -370       193       -291 %
                         
Taxes
    84       -57       -247 %
Minority interest
    -6       -3       89 %
Net income
    -293       133       -320 %
                         
                         
Number of units shipped (million)
    14.5       22.3       -35 %
ASP (EUR)
    120       121       -1 %
                         
                         
                         
                         
EUR Million
 
Jan-Mar
   
Jan-Mar
         
Restructuring charges
 
2009
   
2008
         
  Cost of sales
    7       0          
  Research and development expenses
    2       0          
  Sales and administrative expenses
    3       0          
  Other operating income, net
    0       0          
Total
    12       0          
 


Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS

   
2009
   
2008
 
EUR million
    Q1       Q4       Q3       Q2       Q1  
                                         
Net sales
    1,736       2,914       2,808       2,820       2,702  
Cost of sales
    -1,591       -2,476       -2,192       -2,168       -1,914  
Gross profit
    145       438       616       653       788  
Gross margin %
    8.4 %     15.0 %     21.9 %     23.1 %     29.2 %
                                         
Research and development expenses
    -303       -359       -337       -344       -339  
Selling and administrative expenses
    -225       -366       -303       -310       -270  
Operating expenses
    -528       -725       -640       -653       -610  
                                         
Other operating income, net
    13       24       -8       -2       6  
Operating income
    -369       -262       -33       -2       184  
Operating margin %
    -21.3 %     -9.0 %     -1.2 %     -0.1 %     6.8 %
                                         
Financial income
    9       28       25       25       24  
Financial expenses
    -10       -27       -15       -14       -15  
Income after financial items
    -370       -261       -23       8       193  
                                         
Taxes
    84       81       6       0       -57  
Minority interest
    -6       -7       -8       -3       -3  
Net income
    -293       -187       -25       6       133  
                                         
                                         
Number of units shipped (million)
    14.5       24.2       25.7       24.4       22.3  
ASP (EUR)
    120       121       109       116       121  
                                         
                                         
                                         
                                         
EUR Million  
2009
   
2008
         
Restructuring charges
    Q1       Q4       Q3       Q2          
  Cost of sales
    7       67       0       8          
  Research and development expenses
    2       35       26       2          
  Sales and administrative expenses
    3       24       3       1          
  Other operating income, net
    0       3       6       0          
Total
    12       129       35       11          
 


Sony Ericsson
CONSOLIDATED BALANCE SHEET

   
Mar 31
   
Dec 31
   
Mar 31
 
EUR million
 
2009
   
2008
   
2008
 
                   
ASSETS
                 
                   
Total fixed and financial assets
    658       590       594  
                         
Current assets
                       
Inventories
    477       531       484  
Accounts receivables
    1,193       1,629       1,710  
Other assets
    463       585       369  
Other short-term cash investments
    574       707       1,106  
Cash and bank
    542       418       605  
Total current assets
    3,249       3,870       4,274  
                         
                         
Total assets
    3,908       4,460       4,868  
                         
SHAREHOLDERS' EQUITY AND LIABILITIES
                       
                         
Shareholders' equity
    930       1,217       1,665  
Minority interest
    65       57       69  
Total equity
    995       1,274       1,734  
                         
Total long-term liabilities
    30       30       25  
                         
Accounts payable
    965       990       1,228  
Other current liabilities
    1,918       2,166       1,880  
Total current liabilities
    2,882       3,156       3,108  
                         
Total shareholders' equity and liabilities
    3,908       4,460       4,868  
                         
Net cash*
    1,116       1,072       1,703  

* Net cash is defined as cash and bank plus short-term cash investments less interest bearing liabilities.
 


Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Jan-Mar
 
EUR million
 
2009
   
2008
 
             
OPERATIONS
           
Net income
    -293       133  
Adjustments to reconcile net income to cash
    29       31  
      -263       164  
                 
Changes in operating net assets
    321       -101  
Cash flow from operating activities
    58       64  
                 
INVESTMENTS
               
Investing activities
    -19       -22  
Cash flow from investing activities
    -19       -22  
                 
FINANCING
               
Financing activities
    -53       -462  
Cash flow from financing activities
    -53       -462  
                 
Net change in cash
    -14       -421  
Cash, beginning of period
    1,125       2,155  
Translation difference in Cash
    5       -24  
Cash, end of period
    1,116       1,711  
 


Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS

   
2009
   
2008
 
EUR million
 
Jan-Mar
   
Oct-Dec
   
Jul-Sep
   
Apr-Jun
   
Jan-Mar
 
                               
OPERATIONS
                             
Net income
    -293       -187       -25       6       133  
Adjustments to reconcile net income to cash
    29       37       39       40       31  
      -263       -150       15       46       164  
                                         
Changes in operating net assets
    321       -168       88       -142       -101  
Cash flow from operating activities
    58       -318       102       -96       64  
                                         
INVESTMENTS
                                       
Investing activities
    -19       41       -55       -29       -22  
Cash flow from investing activities
    -19       41       -55       -29       -22  
                                         
FINANCING
                                       
Financing activities
    -53       -46       -238       -8       -462  
Cash flow from financing activities
    -53       -46       -238       -8       -462  
                                         
Net change in cash
    -14       -323       -191       -133       -421  
Cash, beginning of period
    1,125       1,473       1,591       1,711       2,155  
Translation difference in Cash
    5       -25       74       13       -24  
Cash, end of period
    1,116       1,125       1,473       1,591       1,711  
 


Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER

EUR million
                             
   
2009
   
2008
 
Isolated quarters
    Q1       Q4       Q3       Q2       Q1  
Europe, Middle East & Africa *
    977       1,642       1,427       1,386       1,494  
Americas
    200       636       703       740       486  
Asia
    559       636       678       694       722  
Total
    1,736       2,914       2,808       2,820       2,702  
* of which Western Europe
    721       1,117       947       900       979  
                                         
                                         
   
2009
   
2008
 
Sequential change (%)
    Q1       Q4       Q3       Q2       Q1  
Europe, Middle East & Africa *
    -40 %     15 %     3 %     -7 %     -34 %
Americas
    -69 %     -10 %     -5 %     52 %     -24 %
Asia
    -12 %     -6 %     -2 %     -4 %     -18 %
Total
    -40 %     4 %     0 %     4 %     -28 %
* of which Western Europe
    -35 %     18 %     5 %     -8 %     -38 %
                                         
                                         
   
2009
   
2008
 
Year over year change (%)
    Q1       Q4       Q3       Q2       Q1  
Europe, Middle East & Africa *
    -35 %     -27 %     -17 %     -20 %     -7 %
Americas
    -59 %     0 %     23 %     48 %     33 %
Asia
    -23 %     -28 %     -17 %     -21 %     -25 %
Total
    -36 %     -23 %     -10 %     -9 %     -8 %
* of which Western Europe
    -26 %     -29 %     -14 %     -18 %     -9 %
                                         
                                         
   
2009
   
2008
 
Year to date
    0903       0812       0809       0806       0803  
Europe, Middle East & Africa *
    977       5,947       4,306       2,879       1,494  
Americas
    200       2,566       1,930       1,226       486  
Asia
    559       2,731       2,094       1,416       722  
Total
    1,736       11,244       8,330       5,522       2,702  
* of which Western Europe
    721       3,943       2,826       1,879       979  
                                         
                                         
   
2009
   
2008
 
YTD year over year change (%)
    0903       0812       0809       0806       0803  
Europe, Middle East & Africa *
    -35 %     -18 %     -15 %     -13 %     -7 %
Americas
    -59 %     24 %     34 %     42 %     33 %
Asia
    -23 %     -23 %     -21 %     -23 %     -25 %
Total
    -36 %     -13 %     -9 %     -9 %     -8 %
* of which Western Europe
    -26 %     -19 %     -14 %     -14 %     -9 %